Released in 2005, ‘Kellogg’s Pop-Tarts Presents Rescue the Rusties’ is a promotional video game designed to advertise the popular breakfast pastry. It was part of a marketing campaign by Kellogg’s to engage a younger audience through interactive media.

The game focuses on rescuing characters known as “Rusties” in a colorful and whimsical world. Players navigate through various levels, solving puzzles and avoiding obstacles to complete their mission. It features simple controls aimed at providing a fun experience for younger players.

‘Kellogg’s Pop-Tarts Presents Rescue the Rusties’ was developed during a time when brands were increasingly exploring video games as a marketing tool. While the game did not gain significant acclaim in gaming circles, it was a notable example of early 2000s advergaming—a practice where brands create games to promote their products.

The graphics are colorful and cartoonish, aligning with the playful theme of the Pop-Tarts brand. The sound design includes cheerful music and sound effects that complement the light-hearted nature of the game.

While not a blockbuster hit, this game remains a curious artifact of the mid-2000s trend where food brands ventured into gaming. It serves as an example of how non-gaming companies experimented with digital advertising.